Content is most important in Search engine optimization. And the placement of the keywords within the content is even more important. Keywords are the basic requirement and element of SEO. It is very important to choose keywords wisely. Typically you need to with the keywords with high search volume and which have better relevancy to the product.
But nowadays the importance of long tail keywords increased and many of the SEOs use long tail keywords. It is essential for us to understand why to use long tail keywords. The long tail keywords are generally referred to those who have more than 3 words in it. Here are some examples of keywords.
General keyword – Best hotels
Long tail keyword – Best hotels in the country
It also affects the ranking of websites. General keywords are not likely to yield results pretty soon because they have too much competition. But the long tail keywords are targeted towards a specific group of persons that is likely to give you more results.
Here are some reasons why we use long tail keywords.
Long tail keywords are useful providing context to the content – When you use a keyword within content it is very difficult to put it there but with long tail keywords it is not a problem and they can provide context to the content as well.
Most people use long tail keywords while searching – The main point of SEO is to bring more business and it is revealed by Google that normally people search with long tail keywords. Most of us use long tail keywords because we think that it can yield better results.
Great conversion rate – According to research, the conversion rate of long tail keywords is around 36%. While the normal keywords conversion rate is only 11%.
Less competition – Well, there are many businesses which are competing for the same spot but with long tail keywords the competition is very less and you can attain great results with these. This is the main reason as to why use long tail keywords.
These can make your blogs impressive – It is the backbone of the digital marketing. But these keywords need to be used properly in a blog or content which will make your content stand out.
These are some main reasons as to why use long tail keywords in your content. As you can clearly deduct from the article that long tail keywords are beneficial for every SEO.