Email marketing is one of the most cost-effective ways of marketing and the ROI of email marketing is very impressive.
It is very easy for people to term it as an old school because of the popularity of other social media channels like Facebook, Twitter, Instagram, and others. And many speculated that social media channels will put a stop to it and it will be dead.
But, email marketing is far from dead. It is even becoming more popular than ever and we’ll take a look at why email marketing is still the king of the internet.
Official mode of communication
Email is an official mode of communication between two parties. Whereas social channels are more for informal communications. People use social media to browse and share memes, gather information, look at the cute pics, and exchange gossip.
While email is for serious communication, you won’t be reading an email unless it’s very important. And people pay attention to what they’re reading in emails. So, if you want to connect with someone in a meaningful way there is no better way than email.
As we have mentioned it is one of the cost-effective methods of marketing in 2019, it is really inexpensive even if you purchase the software’s to create and manage the email campaigns.
Because one well-written email sent to the right people can generate thousands of dollars revenue for your firm. People who are new to the internet feel that email is no good and Facebook, Instagram, and other social channels are better than email marketing.
It is easy
You must believe it that you can make life-changing money through email marketing. They just need to have proper guidance and knowledge.
Email marketing does not require work experience, natural talent or special education. You just need a good and knowledgeable mentor. You also need to be persistent to get the results.
But this is not the case in other forms of marketing like Facebook, YouTube, and Instagram.
It’s a targeted system
You have email ids from your customers that means they already like your business. And they expecting emails with useful information from you. So, you already have their consent and hence the sales will come easily.
But, if you like to target the audience in a different manner you can always use segmentation. This way you can assure that every subscriber will receive emails tailored for them.
Track your progress
You can track your progress with ease and you’ll want to if you want to improve. You need to know how you’ve performed and by that basis, you can improve your targeting system.
You can optimize your emails and change strategies based on the progress.
It is permanent
People aren’t consistent with social channels but they do use email. Everyone in the world who is online has an email address.
But that’s not the case with social channels as they keep losing its users and some social channels come and go. But email is permanent and it will stay for a time.
Also Check out, How to create a strategic Email Marketing Campaign