The top companies in the world adapted Instagram as part of their content marketing strategy. If you are one of them then great. But if you are not then you are missing out on a great opportunity. Okay, Facebook lets you build an audience and Twitter lets you share the new with the world but Instagram is something that lets you build your brand like no one else.
Today, we are going to discuss in detail about why Instagram is important for the growth of any startup. Let’s get started!
Not all corporate companies are responding to Instagram as they should be but they are learning that quickly that Instagram is a powerful tool. The people who are betting on Instagram knows how important it is and how it can affect their campaigns. And they are betting on Instagram because humans respond to visual representation far better than the text representation of the content. Instagram supports both video and photos which is a far better medium of communication than the text.
Because of the visual medium of communication, it has better chances at user engagement. If startups started using Instagram a tool to promote their business they would have the following benefits too.
Product sales – Over one-third of Instagram users use the app to buy products online. In the end, every business owner strives for sales and if you can get that with your Instagram you are good. Instagram users are 70% more likely to purchase a product than from other platforms.
Genuine ad platform – Instagram is a great place for you to place your ads because it has a giant user base and its ad platform has the capabilities to target specific users you want like of a particular age group or sex. Since it was bought by Facebook the ad platform has improved a lot.
Tracking of Sales through ads – When you run an ad through Instagram you can track it with precision. And since it uses the same ads platform manager as Facebook, it is filled with advanced tracking capabilities which you would find in the Facebook platform.
Instagram Business account – It has a separate business account which unlocks far more features than the regular personal account. So, new startups it is extremely convenient to use all its capabilities to promote your product more effectively. The features of the business account include a call to action button, and ability to promote your page and account insights as would see on your Facebook business page.
Build a brand – One of the beauties is that you can pursue your brand’s passion and ideas to build loyalty amongst the users. When people starting to get loyal to something they don’t stop supporting for a while.
User base – For a startup Instagram is an untapped resource of people which they can’t get otherwise. It has more than 500 million monthly users, so you can imagine what kind of exposure your startup would get if you are successful in utilizing this platform efficiently. Check how you can gain more followers for your Instagram business page.