With all the type of communication tools available to the marketers, email marketing is still the best way to communicate with your audience. It is because it is a well known and reliable method. The general public still trusts the emails. But lead generation through email marketing is very tough. We will discuss in detail as to why entrepreneurs must use email marketing as their primary means of marketing.
Here we will discuss as to why it is important for every startup to use email marketing to grow rapidly.
Create a profile for buyers
It is essential to create a profile of the buyers based on customer data and market research. With this, you can visualize what your buyers are thinking. In other words, you can put yourself in the buyer’s shoes. If this mail was sent to you how would you react?
That is the whole reason to create buyers profile and you can make it turn into something tangible. It also helps in building the right audience.
To research about the audience can be done in many ways and micro-segmentation is a precise way to do that. It is a way to create micro-segments into your audience and finding who among them likes what.
These segments can be divided by customer interests and their habits. This way you can divide customers into smaller segments and that will help you reach the exact audience you wanted to reach.
Content is the king
Now, when you have detailed insight about the target customers, you may want to share your product with them. The content of the email should be brief and to the point. You should find the balance in the content of your mail. It should not be over the top and not be less than what is needed.
Every one of your users wants a brief introduction to the product. No one would read a too long email and they’ll straightforward look for the value in that mail. So always be precise about content.
Offer some extra value
Sending some promotional emails is good but they might get ignored and your effort will go into vain. So it is good practice to offer some extra value to your customers. Say you can offer some discounts on your products which will attract them obviously.
For example, you can provide some extra perks to a particular user for signing up on your platform.