The technologies and techniques nowadays keep evolving rapidly. And the worst thing is that you might not be aware of it. So to stay relevant these days you need to constantly evolve yourself with the pace of the moving tech.
Let’s talk about SEO techniques. You need to ask yourself are you using the updated or latest trends to stay in the market. This rapidly shifting world will force you to change your strategy and here we bring you the latest trends and strategy of 2018. And the strategies you’ve been using of 2016 are obsolete now.
Here are some most potent SEO techniques for 2018.
Customer engagement is the key – When you are focusing on one particular project you need to consider to put customers in the driving seat. So you need to improve the customer engagement of the website and you’ll automatically derive more traffic to the website. If we say this in SEO terms that is how much time a user spends on the website.
Make longer pages for your site – The longer pages tend to get more traffic and they fare better in the search rankings. The biggest reason for this is that in 2018 content is the king. No matter how well organized your page is ultimately you’d need to improve your content.
Don’t ignore Youtube – Video is most important in today’s age because the consumption of video has increased over the years. So you need to focus more on Youtube. If you’ll be able to build an audience on Youtube you can derive more and more traffic on your website.
Website speed – This element has not changed since the inception of SEO. As earlier, it is still relevant and a very important factor. You should only concentrate on making your site run faster and you can do that by removing some heavy scripts or flash material.
Direct your focus on topics instead of the usual keywords – The search engines nowadays are only looking for the best possible results for users. So in that perspective, it would be best if your sole focus is on the trending keywords.
Backlinks – Backlinks are still important in this era and age. But you have to be careful in creating useless or even harmful backlinks. Backlinks still give the strength or power to your site but only create stronger backlinks. You can create them by blog comments or even paid links.