Social Media, a powerful tool that every business needs. It is well known in today’s world if you want to be successful as a business you need to be using these tools effectively.
To use these tools effectively you need something called social media marketing. Yes, it is very important that you promote your business in a manner which is understandable by the audience. Social media marketer’s face some tough challenges and they need to know for certain which strategy would work for which kind of business.
In this challenging new world social media marketer face many truths and lies about social media marketing but unable to differentiate between them. But don’t you worry we got you covered and we will discuss the truths and lies of social media marketing.
Let’s get started!
Facebook has the highest conversion rate among others when it comes to commerce – Yes, you heard it right Facebook is the top dog in this category because if you want to sell your product through social media then Facebook is the place to go. Having said that, don’t forget small players in the biz.
SEO is effective till date – Yes, SEO is more important than ever because we can generate enough traffic through SEO if we work hard to sustain your brand. SEO gives you an edge when you use it to promote your page.
Content is king – In the end these days it all boils down to the content of what you are posting or what you are providing to your users. A well-written content or post will get you more followers in the world of social media. Read here why content marketing is the future of online marketing.
Return of investment – With social media marketing you are almost certain of getting the return on your investment. If you are spending a particular amount of money on social media marketing then rest assured you’ll get an excellent return on investment.
Everyone will love our content – It is not true at all, because you cannot make everyone love your content and everyone has their own opinion. So it should not affect you or your campaign. You only need your niche of the audience and be happy with them.
Getting results is very easy – No, it is not easy at all to get favorable results in social media marketing. Because every day the dynamics of the social platforms changes and users also evolve over time. So you’d have to work hard to achieve great success.
Negative comments are not good – This is kind of debatable but for the most part it is not true. As we all know the saying that any publicity is good publicity, so negative comments are not bad at all. Because it would give you a chance to correct what is not liked by the users.
We need every social platform – No, we don’t because if you work hard and succeed on one single platform then you won’t need a plethora of platforms to promote your content.