Instagram, one of the fastest growing social sites on the planet have more than 800 million active users. With the increased users, the brands have now started to focus on Instagram. This only means that the people on Instagram is going to increase with every passing day.
If you own a business then you should consider checking it out and it will be a good platform to showcase your products. But here on Instagram, you are competing with established brands so you need to know some details about how to use Instagram to the fullest and bring more customers to your business.
Engagement is the key
When you are trying to increase your reach through Instagram you need to engage with the audience you have. Not only through comments or DMs but create such content which engages more audience. There are some more popular tactics which can be beneficial in engaging with the audience.
- Call to action in the post
Including these things in your content not only boosts your content but it also boosts the engagement with people and this can start conversations which will eventually benefit you.
The timing of the posts should be perfect
According to a survey, the best time to post something on Instagram is at 7-9 pm. It’s as simple as that, so you should make a habit of posting in that period.
If it looks too simple for you that is because it is and you should never rely on polls. You should try to find the perfect time for your audience when you know is the most engagement with your posts.
- Aim your posts in the non-working hours
- Weekends are a great idea
- Thursdays and Wednesdays are the lucky days for the most engagements.
- Never post at 3-4 pm as it is a bad idea.
Instagram focuses more on hashtags and they help you find content in the ocean of Instagram. Hashtags lets you find the content very easily and they are also best for your content to be found by anybody with that hashtag.
Hashtags can be used in many ways and they can range from something specific or something popular. If you want people to find your content you shouldn’t overdo hashtags and try not to spam your post with hashtags.
Instagram also allows videos to be posted on their platform and according to the survey’s it generates more comments than the typical photo. In videos, the users have something to talk about.
So you can use videos pretty effectively but you should keep in mind that posting only videos can harm your content strategy.
One of the best ways to engage with users is with stories. The concept of stories is quite good and it generates more engagement with the users than usual post. And instead, stories has more than 300 million active users so there is another thing to consider.