Do you want to improve your Facebook advertising game and make more effective ads? It is quite common to get confused while crafting your Facebook ad. Facebook offers a load of features, practices and ad formats like pixel targeting to behavioral targeting which can be a bit too much at times.
Today we are going to learn the basics of creating a Facebook ad to perfection. We will provide you with step by step process of crafting a genuine and impressive ad.
Simple CTA with clear action
The perfect and should be the one which knows what action the user will take.
Each ad type can be categorized into two types:
- Ads designed to engage user’s attention
- Ads designed to drive a direct action
The first one is to engage with users and make them talk about you or in any manner. The second one is to make them take direct action through your ad like install an app, lead or a sale. But in a perfect world, you want your campaign to do both. And it doesn’t happen often but you have to be aware of what you are putting out there.
If you want people to take action on your ad you should be aware of the content and your intent should be about learning more and engage users with the conversations.
Strategize for targeting audience
You can’t just come up with a strategy to target audience but you can test your strategy and refine it over time to make it successful.
Facebook offers a number of audience targeting functionalities and you may get confused by all this. There is no shortcut to it, you just have to mix and match certain behavior categories and look for the ones which suit you.
If you want to generate leads then you should target lookalike audience and you can refine this later.
The headline is the key
To make a perfect ad you have to write a clear and conversational headline and not some sales pitch.
A good headline can be a phrase or at times it can be the benefits of the product. There is no secret to writing a headline that sticks. But we recommend you to follow the brands that have mastered the Facebook ad headline. And analyze how they do it and then implement it in your campaign.
Use a contrasting image to the headline
In a perfect world, the headline and the image always have tension between them.
First timers often make this mistake of not putting tension between image and headline. Using a contrasting image helps you impacting user more than using a simple stock image. Make the image little playful to create contrast between art and the copy.
There are many examples of this type of ads all over Facebook. If you are not getting this you can use the free available tools to create an image for your ad and some tools also let you track your competitors. Also read, how to increase your ROI with facebook