SEO Image Optimization Method
SEO image optimization is used to ensure Google can serve your images in their image search and improve your site ranking. It will also show alternate text in the event your image doesn’t appear and provide information assistive technologies. So, how do you optimize your images?
Firstly, place your photos in a standard location. When the crawler finds your pictures, you want it to find all of them. It’s possible if you scatter them across your site the crawler may miss significant portions of them.
The common approach for this is to create a folder called “Images” and place it right at the root of your site. It will be helpful to you as well as the search engine to have your Images folder located in the root directory. It makes it easier to find and a lot faster to link to the folder when you’re creating content for your site.
Secondly, you need to have information in place to display in the event your image fails to load. You can do this by using the ALT HTML tag. For example, if you have a photo of a puppy you might write:
The text “Puppy Playing with a Ball” will be displayed in a square the size of the expected image if the image is unable to be retrieved for any reason. The ALT text provided will also enable assistive technologies to describe the image to anyone who cannot see it displayed due to disability. The software used by them will recognize that the image has ALT text and read it to the user in its place.
Thirdly, use the ALT text to describe what is in the picture so Google can index it and add it to their image search. If you’ve ever wondered how Google knows what’s in a picture, this is how you help that process along.
A descriptive ALT text will allow Google to index the image the same as if they were indexing text. If you have images on your site but haven’t seen any traffic from a Google search, this is a high priority change you’ll want to make right away.
Failing to do this will result in Google not being able to find your image and will reduce the visibility of your site on the search engine. It’s common for people to find sites through image results. You want to get your images in front of them to take advantage of these leads.
Finally, it’s critical to use widely utilized and well-known image file formats. As per Google’s guidelines for best practices “Most browsers support JPEG, GIF, PNG, and BMP image formats.” It is best to stick with the above stated image formats as most if not all the internet browsers available today support them.
This is essential as you can’t expect all users to land on your site with just one or two specific browsers.See the instructions below for verify your image file formats are commonly used formats and how to change them if they aren’t.
Here are some examples of how you might optimize an SEO image using WordPress. Italic text indicates places to insert user-specific information.
Technique to add ALT
Adding an ALT Tag to Your HTML
- Open the HTML view of the page in your image’s location.
- If you don’t immediately see the code then search for “img src” and look for the highlighted text.
Combining Images into One Folder
- Create a folder called Images in your file directory.
- Look for images in your site. You might search for the image extension you use or browse folders.
- Move the picture to the new Images folder at “/Images/”.
- Conduct a search on the site for the filename of the picture you just moved. Replace the existing path with “/Images/xxx.y“
- Repeat this process for all images and repair all links broken as a result.
Please refer to the instructions below to verify your image file formats are commonly used formats and how to change them if they aren’t.
Verify Your File Formats are Commonly Used Formats
- Open your “/Images/” folder and view the full file names of each photo.
- Note any files with extensions other than .JPG, .GIF, .PNG, or .BMP.
- Use file type conversion software or an image editor to convert your image type to one of the commonly used types. DO NOT just change the letters behind the dot! That does not convert the file. It instead tells programs the file is a different format than it is and causes the image not to display in the vast majority of circumstances.
- Conduct a search on the site for any references to the picture with the old file extension. Update the HTML reference to the new file extension.
If you use these techniques and best practices, your website will perform much better in servicing your images and allowing crawlers to search them. You can expect to see notable improvements in the visibility of your images in search results and information about the picture will be available even if the picture is unable to load for one reason or another.
This information might be overwhelming for some but learning it is well worth your time and energy. Anyone who manages a website will benefit from a comprehensive understanding of basic HTML whether or not they use it regularly. Some HTML features, like SEO image optimization, are only available within the code itself.
Always remember to backup your site before pushing any significant changes onto the server. Also, don’t forget to share this article with your friends. More than likely, anyone who runs a website needs to make these changes just as much as you. Good luck with the changes!