Why must use Long Tail Keyword
Long Tail Keywords Importance and Benefit
Keywords are the words and expressions that visitors are more likely to use in the search box of a web search engine, such as Google, to find results that match with keywords that they are searching for that particular topic.
Keywords are important for each online business, blogs or website as they can drive web traffic, boost sales and increase conversion rate. Some keywords are based on single expression or word while some are long tail keywords.
Long tail keywords are the combination of three or four and sometimes more phrases that visitors are more prone to use when they are close to a point of purchase. They are more specific, intuitive, but still offer a high conversion value if you know how to use them. Let me explain with an example:
Suppose you are a company that sell home appliances, then the keywords like appliances or electronics would not benefit you because of the intense online competition.
But if you target your customer by focusing on specific, keywords such as “best home appliances in San Diego” or “Affordable home appliance company near Dallas” may put your business in the main search results with the relevant contents.
Importance of Long Tail Keywords in Marketing
Presently, the definition of marketing has changed. It’s a digital era and long tail is a totally new technique.
It is a concept that holds enough potential to influence all of your branding and marketing efforts. To make your business profitable, you need to use every possible marketing strategy.
Long tail keywords is the fundamental step of any marketing action, it doesn’t matter your target is SEO (Search Engine Optimization) or PPC (pay per click), if you overlook this believe me you will surely lose your target customers!
Benefits of Long Tail keywords
As mentioned above, it can be hard for a marketer to rank for general keyword when it comes to Search Engine Optimization. Such as “furniture” is nearly impossible to rank high, but “contemporary art-deco semi circled furniture” will be much easier to rank and has a large enough market to sustain a business.
More and more business aim for long tail optimization. Long tail keywords are easier to rank, as they inherent less competition. It is one of the effective ways to gain more business, particularly when your goal is to become the go to resource on the topic. It can also save your energy, time and money by allowing you to enjoy more traffic, sales and conversion rate which is very important.
Make your Marketing much Easier
Long tail keywords means that you are focusing on more niche and you have a great understanding of customers to whom you are selling or offering your services. This whole scenario makes marketing more easy, effective and fruitful for your business.
Higher Chance of Conversion
The visitors to your website or blog will be more targeted and more likely to be interested in what you are selling. It is common sense to apply wise SEO tactics in order to acquire relevant traffic and conversion rate.
Long tail marketing focuses on customization and treating each visitor differently. It offers less competition that will increase opportunities and direct high traffic towards your website. In a nut shell, long tail optimization is a must have strategy in increasing your ROI.
By targeting the long tail and specific keywords in your marketing campaigns, you can get higher page rankings on search engine without paying a higher cost.
Looking for long Tail keywords
Long Tail Pro tool will help you. It is one of the best and most recommended keyword research tools for online business or blogs. It utilizes the Google keyword tool to catch through keyword data on a specific set of keywords that the user is interested in analyzing.
Long tail pro enables you to create fairly targeted keywords based on multiple or singular phrases quickly and effectively.
Features and Benefits
- Easy to use, fast and saves a lot of time.
- You can get access to thousands of keywords
- Free access to all the upcoming updates
- You can install this tool in 3 systems
- Great for driving traffic and increase conversion rate
- You can analyze the competitiveness for your relevant keywords
- You can search by network, language and country
- You can see Amazon reviews, advertiser competition, stats and can also include adult ideas on relevant topics
- It is the only tool that offers Keyword competition metrics.
Long tail pro comes with the subscription cost of $17 per month. It also offers a 30 day free trial period but you need to upgrade your membership in order to avail the complete package.
It is a reliable, effective and sales driven keyword research tool. If you own a website and are looking for ways of driving more web traffic than long tail pro is for you.
Do’s and Don’ts when using Long Tail keywords
- Do research. Identify all possible keywords that match with your business or website
- Do a competitive analysis. It will give you an opportunity to rank your website well.
- Create unique, relevant content using the keywords.
- Keep the keyword density appropriate. Don’t overuse the keywords
- Optimize your website for that targeted keyword term.
- Keyword optimization is not a magic stick that will work overnight. Patience is required.
Long tail keywords optimization is the crucial and advanced part of the online marketing procedure. It enables marketers to put their best by offering user-friendly experiences online. If your website does not appear on web search tools you won’t get the desired traffic and sales that you require.
In layman terms, long tail keywords offers a specific and effective search presence which leads to profitability, cost efficiency and increase of sales for new or seasoned businesses alike.