When you put a lot of effort into making a brand or product and people aren’t responding to that, it feels frustrating. And then you try to change the way you work and your campaigns. You should make those changes instead focus more on marketing and especially email marketing.
Today, we are going to learn about the best practices for the email marketing campaigns in 2019. So you need to shift your focus on the email marketing and only then you’ll be able to penetrate the customer’s heart.
Let’s dive right into the practices!
Sell your product without selling
Whenever you are trying email marketing, storytelling is one of the important aspects of it. So try to pair your stories to CTAs and it is not required for those CTAs to go to a purchase page. Instead of that send your user somewhere from where they can go to the purchase page.
You can try this at the email footer which suits the needs of this kind of linking. Adding this soft CTA for the content, it looks like you are giving your subscribers an educational benefit rather than a sales pitch.
Welcome emails to build stronger relationships
Greeting your customer with welcome emails is very important and it should be a crucial part of your campaign. These emails should be sent immediately after the signup and these emails should be personal for every user and include the name and details of the recipient.
Your welcome should be about what they should expect in the coming months from you. Let them know that they are cared for as long as they are with you. And one important thing if you promise something then you should always keep it.
Avoid ending up in Promotional tab of Gmail
Google started sorting the emails in different categories a few years back. They use the tabbed method to sort out emails and those emails which look spammy end up in the promotions tab.
So you will want to avoid that tab because it has fewer chances of your email getting opened. Gmail look for words like free, urgent, low risk, and winner to sort out the promotional emails. You need to make sure that you don’t include such words in too much frequency because it will determine whether your email is being read or not.
Segmentation is the key
If you want to ensure that the user gets only relevant content then you should consider segmentation. Segmentation is the key for the engagement with users as they look for some specific things of their interest.
Segmented email drives the revenue multifold for your product. You can do that in different ways and here is one. Ask about the preferences in the welcome email and have them complete their user profile. And based on that information you can make the customized segmented emails for that particular user.
Now, we have seen the best practices that are working in 2019 for email marketing. Do send us your thoughts on this.
Also, learn how to create an email marketing campaign by clicking here.