Instagram as Visual Inspiration for Multipurpose
Instagram is one of the most popular social media platforms today. In fact, it ranks right up there with Facebook and Twitter. Why are so many people attracted to it? Why people want more followers in this visual platform?
It is a free social media app which allows users to take, edit and share photos and 15 second videos.
It features various types of filters which gives users the ability to manipulate the final look of their photos.
As its parent company is Facebook, whenever a photo or video is posted onto the app, people can like, comment or even follow the account.
This platform also allows you to send private messages up to fifteen mutual friends at a time. Let’s take a moment to discuss how you can use this app for personal use as well as a part of your online marketing campaign.
Instagram for Personal and Commercial use
Using It for Commercial and Personal Purposes
If you’re interested in giving the world a better idea of who you are, then this is the perfect tool for you. It is more than posting photos, it is about the way you tell your story.
Would you like to wish a friend happy birthday? Post a collage that contains pictures of the two of you hanging out down through the years and recount the wonderful times you’ve had.
Would you like to let everyone know how you’re feeling on a particular day? People do it in this way to get inspiration. Go to the beach and write ‘life is good’ in the sand.
Maybe you’re someone who really enjoys Mexican food. Post a picture of a pile of tacos piled high while pretending to eat the whole plate. Not only will these expressions make great photos, but they can also get the attention of people who share your interests or appreciate your sense of humour and the way you express yourself.
This app is a great way to expand your social network, but it can also be used for commercial purposes and increase the quantity of followers.
You can easily use it to drive traffic to your monetized website. For example, if you’ve invented a new electric scooter and are interested in selling it to the public, take a picture of it and show off its design. Take a 15 second video of your doing a few tricks on it and add a detailed description of all its coolest features. You may even send a free one to a celebrity and post a picture of them using it. You can also do a free giveaway to get people’s initial interest.
If you are a content marketer and would like to boost your digital marketing efforts, then this platform is ideal. Firstly, it allows you to increase engagement. It can be easy to get overlooked on Facebook and Twitter. However, if you are very active on this app and provide content that is both useful and interesting, your audience will always like and share.
Secondly, it gives you the opportunity to reach your target audience. This is especially the case if you are interested in doing business with a specific age category audience.
Lastly, you can advertise for free. You can showcase all of your products and services and generate a high amount of exposure relatively quickly.
Visual Inspiration and Brand Awareness
Branding is very important because it gives your business an identity and personality. It is a way for customers to instantly recognize you and feel as if they have a rapport with you. The great thing is not only can it help you drum up business, but it can also help you to project a certain image for your business. It helps you to create brand awareness.
This app allows you to take your beautiful imagery and turn it into visual inspiration and a powerful story that connects you to your audience. Take this opportunity to build authentic relationships with your audience. Spend time repeating your values and being consistent in both action and words.
Every image and word should project a certain personality so that your business becomes human to your potential customers. You could spend thousands of dollars on advertising campaigns, but Instagram can accomplish the same goal and more through its word of mouth. The key here is using this platform to gain trust and loyalty.
Tips for Getting More Likes and Comments
So now that we’re familiar with how much a difference that this app can make in our lives, you need to know how to get the most engagement. Using this creative platform you can show your own creativeness and express your emotions through high quality images that will stand out. This means that you need to know how to get the most liked and comments. The following steps are simple, but you’d be surprise to know how many people miss them.
High Quality Visual captures Will Win
It is all about photos, only post photos of the highest quality. The one who takes the best and most interesting photo wins. Research has shown that people prefer light images over dark. You should also make sure to take a few photos of yourself so as to give your business a human quality.
Appeal for Your Other Networks
If you have a lot of followers on your other networks like Facebook and Twitter, feel free to ask them to go like, share or comment on one of your Instagram photos.
Alternative way is to ask people to follow your account in exchange for your merchandise or a special prize. You may also ask them to like or comment on your photo for a chance to win. There are a lot of options with this one.
As you can see, there are several benefits to using this app. Not only is it a social tool, but it can also be used in your business ventures. It all comes down to how you tell your story and how much you are willing to engage with your audience.