Now we know that video format is becoming quite popular and internet users are increasing day by day. You can’t ignore it now and for every business, it is becoming essential to have a YouTube channel. So if you aren’t on the bandwagon you should join it as soon as possible.
Now, you need to implement a solid marketing strategy for YouTube as the traditional strategies don’t work on YouTube. If you still are unsure about it you should know some facts about video format.
- More than 90 percent of mobile viewers share the video with their friends.
- The consumption of mobile video is increasing every day.
- More than 50 percent of users watch a YouTube video every day.
- And it is estimated that by the year 2019 from the total consumption of internet 80% will be in video format.
So one cannot ignore the potential of the video format and its marketing. So YouTube accounts for more than 80% of video consumption from the total video consumption so you have to be at your ‘A game’ in terms of marketing strategy. You can do YouTube SEO by following these steps.
First of all, you need to learn the art of creating a Youtube video that will have the ability to get viral. You have understood that YouTube is a search engine you want your video to pop to the first page of the search. So to start off you need to do keyword research. Keywords will give you an idea into the audience’s minds on what they are looking for.
You can go for the Google Keyword Planner and search the similar keywords. After you’ve got your desired keywords you should go for Google trends as this tool has a separate YouTube search feature. This is a great tool when having the keywords already sorted.
The metadata of Video
Metadata in context to the video is the information you need to display for your video. It may look like, it is not relevant but it is and whenever a user comes to your video the first thing the user notices is the text written to support your video. So while uploading the video one should be careful about what they are listing with video.
The metadata like title, description, tags, and Thumbnails are of the utmost priority.
Analytics of YouTube
To know you viewers and what they want, you need to take a closer look at the analytics. YouTube analytics shows everything like watch time, country, or bounce rate etc. This data can help you cater to all type of audience and serve them better.
In this digital when everyone is trying to make content for the YouTube so apart from the quality content you need to be consistent with the content. You need to pan your content in a way that users feel obligated to watch your content.
Promotion and interaction
Interacting with your audience is very important so you should reply to comments on your videos. To promote your channel and video you need to take the help from every social media platform. Make accounts for your channel on every social channel and try to build an audience there too.