Have you ever wondered if your email marketing campaign is working or not? Do you want to know how to run a successful email marketing campaign? Competition in this market is huge that is the reason behind the 270 billion emails being sent every day to grab the eyeballs of the users.
With that said this number is going to grow day by day. So it is important for you to have your marketing strategy set right. That way you can achieve your goals and also grab a lot of eyeballs of the users.
We have devised a step by step guide for you to make an impressive email marketing campaign. You can grow leads with email marketing with this simple to follow guide.
Pick a Service (Email marketing client)
Picking a service can be very tricky as there are more than enough services are available out there. Some popular services are Emma, AWeber and Constant Contact. MailChimp is one of the most famous services out there.
They offer many services according to the needs of the users. It also depends on the audience size of your campaign. You can choose a pre-ready template or of your own choice template.
Recipients and Contacts import
You should have the customer email addresses data ready once the setup is complete. If you are a customer based service you should have their data in your hands.
To get more email addresses you can probably add a subscription box to your website. This will make things easier for you to collect the data.
Almost all mail clients can import the contact details from your previous email service. This makes it easy to bring the existing data you have to the newer mail client.
Create the campaign and setup tracking
You’ll need to create your campaign in the mail client and give it a name. This can a newsletter or anything special or I could be anything.
Here you’ll have to fill the campaign info that is Name of the campaign, From Name, Email Subject and reply-to email address. Now you are all set.
Now you want to know more about the clients so you can use the inbuilt tracking feature the mail client.
You have to choose a template for your campaign or you can create one instantly. To create the template you just need to select the layout. After that, you need to start editing your template to fit for your requirements.
You can use many things on this, as a greeting note from the MD of the company or some useful stuff about you or some offers for them.
Preview and Schedule
After the creation of the template, you can preview the content of the email and if you don’t like anything simply change it.
You can also schedule these emails according to your needs. Like for many business owners only check their mailboxes during the morning only. And if your target audience is the public then it is advised to send the emails in the evening as that is the only time they have after work.
Also check, Why Email Marketing is the next Step for Growth