Facebook’s lead generation is made simple by auto-filling the lead generation forms with the details of the users. The lead generation objective is made easier as the customers can be asked about it without even leaving Facebook. The leads can be created and edited via the power editor. It is the best tool for the whole management of the Facebook ads. The leads can be collected manually as it has not yet started functioning leads directly to AWeber and MailChimp. You need to visit the facebook page that is connected to your ads and click on the publishing tools top located at the top of the page. After that click forms library located on the left side of the screen. You need to have admin’s access for viewing these forms. On the right-hand side, we can see all the forms created and you just need to click the download link next to the form to download the leads in CSV format. There is this column form that is easily understood that explains the details of your ad campaign when the lead was captured and which form it was. You can then access the information requested from the users. You can also upload this data to client management tool or even pass it over to the sales team for closing the leads. These are the few tips to create and generate ads effectively from facebook:
• Let the customers be clear about your needs
The customers should be clear through the advertisement about what exactly it wants them to do. As for example: displaying the click below to download the form link. This will make their access easy. If your goals are clear then the customers will be willing to come forward and get involved.
• Choose the time wisely
Most of the people use Facebook in the evening time or at night. Keeping your ads running throughout the day will surely generate leads but the maximum will be generated at night. This is a highly important factor in facebook lead generation process which is ignored by many.
• Choose the right call
There are a few calls available for facebook ads which include sign up, subscribe, download, quote, and learn more. Choose the call that you think will produce the best results. You can test it for a few months and if it is not that satisfactory then you can change it.
• Collecting leads via CRM
You can use your customer relationship management tool to generate leads by connecting it to the facebook page by clicking on the publishing tool and selecting the section of customer relationship management in the leads setup.
Once you have learned the art of How to collect lead via Facebook ads there is going to be no looking back and time to get a breather- The leads will follow.
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