When you are handling an email market campaign, you constantly have to think out of the box to avoid the spam filters, spam triggers, and anti-spam laws. And creating the mail such a way that it doesn’t get marked as spam by the spam filters and by the users. It’s like an art that we have to go perfect. Learning how to do Email Marketing is crucial in 2019 as this is one of the most important Digital Marketing strategies.
The internet is fighting hard against spammers and even some genuine ones may come under the scrutiny of this kind. Well, we have been successful in avoiding the spam filters and we are sharing some tips here.
Technicalities are important
Technical issues are important in the process of triggering your email getting flagged as spam. So, always pay attention to all the technical details involve in sending a mail.
Always use your own name or brand name instead of some random looking mail that doesn’t look good. Using your brand name is the right idea because you want your subscribers to recognize what they are digesting.
The spam filters always pay close attention to ‘from’ field. So, you make your mail something like yourbrandname@domain or a variation of it so it would be recognizable.
Choosing the right Email service provider
Often email service providers want clients who send out quality emails because when they send the relevant content and user enjoy it then they become trustworthy in the eyes of popular email services.
The common ESPs block emails that are coming from the slightly low reputed ESPs.
Checking for blacklist sender
An IP address is important in the virtual world and if your IP has no value in the virtual world then your emails might go straight to the spam folder.
To avoid this you need to check your IP address if it is listed on the list of blacklist senders list. You can do that by tools available online such as MxToolbox.
If you want not to end up in the spam folder of users it’s always a good practice to test them beforehand. Yes, you can test your email by a service called Mail Tester which helps you in providing information regarding if your mail will end up in the spam folder or not.
Keep tabs on spam laws and technology
It’s important for email marketers to keep tabs on the latest update of the spam laws and also the technology of the spam filters.
It will help you in the long run as you will be aware of what is working and what is not.
Don’t buy email lists
Purchasing an email list is not something you want to do. Because it is ethically and legally wrong and it is a violation of ISPs terms. And most importantly these email lists cannot be trusted as they can contain outdated emails.
Pay attention to your inactive subscribers
You might notice that some of your subscribers are not opening, reading your emails. You should take notice of such emails and act upon them. This could lead to your campaign not being effective.