The Power of using Hashtag in Social Media
A hashtag is a word or a phrase that is used with this ‘#’ symbol. Twitter was the very first social media platform to ever introduce the hashtag to its site in 2007. However, now most social media sites are using it too.
The most common way a hashtag or # is used is to see what topics are trending on the internet. For example, both Twitter and Facebook use hashtags to show popular news stories and other trending topics.
Its normally hyperlinked, this means that as a user, you can click on the # and the site will take you to a page where you can view what other users are publicly sharing about that subject.
Hashtag Usage In Social Media Platform
If you include it in Facebook post or in a tweet, it allows other users to view your opinion on the subject and also enables you to join into the discussion.
The use of hashtags on Instagram has also become increasingly popular as the social media site itself has grown, many people include various different hashtags on their picture posts to gain followers, likes and increase the visibility of most liked or followed brand or images.
Using this tag is a great way to brand your business and give your business great exposure and influence people easily. Twitter is a very vast site in general, so by creating a trending hashtag, it will give your business exposure and allow it to get noticed.
For example, when there is a new movie being released in theaters, most likely the company that produced the movie will create a trending hashtag on Twitter to gain the public’s interest and spread awareness of that particular film in the hopes of encouraging people to watch it.
Another example, if you were trying to sell makeup products, you would perhaps approach an account that tweets about makeup that has many followers and pay them to promote your website or business to their followers. It is likely that you will gain a lot more interest in your business if you are actually promoting to people who are interested in what you’re offering.
Another tip would be to gain followers yourself, an easy way to do this is by engaging with other users who you think may be interested in what your business offers, or simply following other users and many will automatically follow your account back.
If you have a fair amount of followers, it is likely that whatever hashtag you create promoting your business will end up trending anyways. Trending topics only become trending due to the volume of people using the hashtag in tweets and engagements of a tweet that includes the hashtag (retweets and likes).
Therefore, if you have a lot of followers and a lot of people are engaging with your tweets, it is likely that if you start tweeting the hashtag, it will become a trending topic anyway.
It is also very useful if you are able to verify your account. On Twitter, when you are verified, your account will have a bright blue tick next to your username. This lets other users and potential customers know that you are a legitimate account and lets people know that your business is legitimate.
Users are much more likely to engage with your business and your Twitter account if you are verified.You can pay to promote tweets now on Twitter, so you could simply tweet your tag and promote it so that thousands of other users will see it on their timelines. This is a very quick way to allow other users to see your tag without having a huge following.
Another useful tip is to ensure that your hashtag is engaging enough and is going to make people curious as to what it is, whilst also making it clear as to what you are trying to market. You can do so by keeping it short and simple.
Lastly, you need to ensure that your actual Twitter page looks official and able to direct users as to where they can look further about your business. The best approach for this is to make your tweets, display and header look professional, with clear links to your company’s website (if you have one) and relevant contact details
The whole point of a hashtag being used for marketing purpose is to increase exposure for your business. Therefore, once people find your account, make sure that it is easy and clear for them to determine what your business is offering. Please bear in mind, Twitter has millions of users, the bigger the exposure, the better it will be for your business.