YouTube is a giant search engine and huge marketplace and to get ahead in the race of YouTube you need to do YouTube SEO.
You should never ignore the power of the SEO and the possibilities with are endless because every passing minute around 400 minutes of video content is uploaded on YouTube.
In this guide today I’m only going to share the most powerful secrets. And the best part about that is you’ll get the proven methods to rank your video on YouTube. No matter what kind of content you publish on YouTube the strategy remains almost the same for everyone.
Okay, let’s get to it!
Keyword research for YouTube
It is actually a step by step process to optimize your videos. First, you need to research proper keywords for your video. For this, you can try these things.
YouTube Suggestions – YouTube suggests some keywords once you upload the video, so if they are relevant you can use them.
Find Video Keywords – Finding video keyword is not that difficult just use Google to find relevant video Keywords.
Google Trends – Google trends is a great way to get some insight into users head, here you can see what people are searching on Google.
The focus should be on Audience Retention
When making a video you must keep in mind that your sole focus should be around the retention of the audience that previously watched your videos. It is the most important aspect of YouTube SEO and you can check the audience retention through YouTube in two different ways. One is absolute audience retention and other is relative audience retention.
You can do that by focusing on these tactics.
- Tease you viewers
- Talk straight to the point
- Content should be focused
- Always try to make your video shorter as possible
Always try to make a good video
So, what is the definition of a good video? Well, a video is which is liked by everyone and which engages with your audience on a personal level and it has been relevant to your content.
All that said, you should also consider improving the look and feel of your video by using some professional visual effects. This will increase the engagement of your video and engagement comes with a user’s interest on the topic only.
Important aspects of YouTube SEO
There are many things in the video that are important But some of them are more important than others and here are the ones that need to be addressed or taken care of properly while posting the video.
- Video Title
- Video Thumbnail
- Video Description
- Video Tags
All these are important aspects of a video as these are the visible things on YouTube.
Branding of Channel
Don’t think of it as you are creating a channel on YouTube, think of it as you are creating a brand. To do that you can follow this.
Setup your content focus – Setup your content such a way that users can’t resist it.
Develop fan following – Based on your content develop a niche fan following.
Brand icon recognition – After some time your channel should be recognized as a brand in itself.