Every passing day or year everyone wants to better than themselves last year. And it is no secret that deep down you want your email marketing strategy to improve this New Year 2019.
Now, when it comes to email marketing you can never do enough justice there’s always something to do. So for you, we have come up with a list of email marketing strategies that are going to work this year. Well, don’t believe us try them yourself!
Try Re-engagement – With every starting year everyone wants to start afresh, so you can re-engage with your old audience to remind them of your awesome product or service. You can launch a re-engagement campaign to reach all of your previous clients.
Make Loyalty programs – To make the first time purchaser stick to your product there’s no better way to do it than the loyalty program. You can make new programs for first time users, this will help you bring a new audience to your platform or service.
Use responsive templates for emails – You may have a good one template but if it isn’t responsive then it is not worth it because most of your customers might come from the mobile devices. So you have to make your email templates responsive for mobile devices as well.
SMS Marketing – This is the new kind of marketing that comes under email marketing. This is even more effective than email marketing. Many brands have not utilized its potential in the past that is why it is ripe for picking.
Monetization within Newsletter – Your daily newsletter is kind of the main thing of your marketing strategy, so you can start monetizing it as well. This will give you an added benefit for the finances as you will start getting some extra money from your campaign.
Make automation of post-purchase message – If you want to make a successful email marketing campaign you should consider automating the post-purchase message. It is kind of a requirement these days for everyone.
Authenticity – Authenticity is the key to every marketing campaign. The customers can feel and understand if your email is authentic or not. So you can build your email campaign with more authenticity.
The branded unsubscribe page – If you have one of those unsubscribe pages that look boring and unconventional then it is time for a change and in 2019 you should step it up a notch. Make a branded unsubscribe page for your website that also attracts the customers.