Do you know you could gain more traffic by revisiting the old content that’s already up on your blog? If you have a blog and you don’t want to post new every day, you could revisit your old blog content.
Practically you have resources that you haven’t touched yet. All you have to do is give new life to the old content and drive more traffic to your website.
As a blogger you have to post new content regularly, but why waste the resources that are already up there. All you have to do is revive and give them a new life. It is in your advantage to revive old content and we are going to look at some benefits of revisiting your blogs old content.
Benefits of revisiting
The benefits such as great SEO and post again top the SERPs are the main driving force to revive old content. There are many other advantages as well and here is a list of them.
Let’s have a look.
More traffic and customer opportunities – Your old content doesn’t have great SEO that is why it doesn’t perform on SERPs and it’s not up to the current standards. By giving it a little time for updating with SEO and current information, the article can generate an incredible amount of traffic by showing up on search rankings.
You should improve your content strategically and this brings a new audience to your content and this gives an opportunity to monetize with ads.
Freshness is important – If you are aiming for your content to perform better on SERPs, Google considers freshness a factor in ranking the articles. Google determines how fresh the content should be, on the basis of the keyword placed by users.
Google is trying its best to give the newest results to its audience because those results are up to current standards and SEO optimized. That is why newer posts are generally trending on SERPs.
Boost in SERPs – We did talk about gaining significant traffic, but the thing that will help in gaining more traffic is improved rankings in SERPs.
The thing is that the higher your post ranking on SERPs the higher the chances are of getting more traffic. So, by updating your old blogs to the latest practices and standards you are essentially making it new for search engines. Your old content may drag your whole website down, but if you update it regularly it won’t be a problem and you’ll see a boost in SERPs.
Improve shallow blog post – In your initial days as a blogger you may have committed some mistakes and sometimes you may have written a shallow post without the complete knowledge of the topic. This can have a bad impression on the audience and this can drag your whole blog down.
By updating your blog to the latest standards and accurate information you are showing your audience that you care about them. You need to have a good strategy to improve shallow blog posts and that will show your audience that you care.