YouTube is the second largest search engine in the world only behind Google so one should not forget about the importance of the search engine optimization for YouTube.
Everyone talks about the usual things like blogging, SEO, Google Adwords, Facebook Ads but there are very few who understands the logic behind the SEO of YouTube. Today we are going to give you a detailed guide of how you should approach YouTube SEO.
The important aspects of a YouTube video
Here are some of the important aspects of any YouTube video which can determine the ranking of the video.
- Channel Authority
- Content Delivery
It is the foundation of SEO on YouTube. All these factors are in your control unlike in the other advertising fields. So you need to get all these thing right to have and high performing video on YouTube.
Grow your channel with YouTube SEO
The main important aspect of YouTube SEO is to find the right keywords for your videos. So you need to figure out the keywords for which you want your videos to rank. Think like a YouTube user, what the user wants from your video and what the user can or will search for.
There are some common keywords which can be termed as Content Strategies such as how to keywords, reviews of products, Tutorials, Fitness or sports-related keywords, and funny videos. These are just a few examples of the keywords and you can find many tools online to do keyword research. Here are some great keyword research tools to use.
- Keyword planned by Google
The content of the Video
The content of your video should be up to mark. The storytelling, the writing, the editing, and composition should be par with the completion to and to reciprocate with the audience.
The YouTube audience is very smart and you should try to make something that is working for you which can be well received by the audience.
Understanding YouTube Analytics
There are few elements of YouTube analytics which you need to understand. YouTube focus on certain areas to measure the quality of video and then decides to rank them accordingly.
Video retention – This is how much time people watch your videos and then bounce off.
Comments – it is one of the important aspects of the video to get comments as it will tell YouTube how well it is received by the audience.
Subscription rate – the most important is the subscription rate in the channel. The more subscribers you have the more it will look like that you provide high-quality content.
Watch later list – it tracks how many people have added your video to their watch later list.
Promote your video
Now, you can promote your video on various platforms such as Facebook, Twitter, Google plus, and others. You can also tell your friends and family to watch your videos and share it with their friends and families. The more direct traffic you’ll get the more it will rank.
Also check: How to Earn Money Through Youtube Videos