Everyone that is looking to enhance their web presence thinks long tail keywords are no longer what it used to be is never more wrong. Long tail keywords are still relevant and important to the search engine optimization. So we are going to see why use long tail keywords and how to use them.
The long tail keywords can improve your blog posts but this does not mean that you have the license to use them everywhere. If you are using a long tail keyword then you can derive more traffic to your website by ranking higher in Google ranking. According to Google, the long tail keywords can generate 70% of search traffic volume.
Here we are going to see how you can use them in your blog posts.
Characterize your content marketing strategy – Well, the content marketing and writing should be according to the search engine guidelines. The modern world is about the comfort of the user and so are modern search engines. They basically focus on user intended content which can include long tail keywords. So when you are deriving your content strategy you want to look at which kind of audience you are targeting with this content. The more user-friendly blog posts receive higher rankings on Google. So you see it is all about the users nowadays.
Keyword research for long tail keywords is a great idea – Google basically wants to keep their users happy and that is why it is utmost priority in every one of their products. So to determine what works and what not you need to perform keyword research and see for yourself if you can get the right long tail keywords for your blog. You can perform long tail keyword research through Google AdWords Keyword Planner. Where you can perform a search for your keyword and you can get the related keywords for them.
The headline is very important – When you are making a headline for your blog post you need to integrate a keyword in it. Having a keyword integrated headline have the higher chances of ranking better. You need to remember about the users as Google follow the users and with whatever the users are involved in ultimately Google will take that into factor to determine rankings. You can see this by searching any long tail keyword on Google.
Also See: Why Longtail Keywords are must for SEO