Must Know 80 Top Twitter Best Practices
Twitter has grown into one of the most highly used social media sites. It can be used for personal and business use, and is a fantastic tool for any growing business.
Do you want to use Twitter to generate leads? Twitter has a ton of marketing #power and using it to its full potential is tough, to say the least!
If you implement the following 80 best practices, you’ll be better at Twitter marketing than the vast majority of users. You’ll get more followers, better engagement, and more of the results you’re looking for, guaranteed!
80 Best Tips ever Revealed to you
- When you share something from a place that has a twitter account, add “via @twitterhandle” to the tweet.
- Add “via @yourtwitterhandle” to any tweets from your website. This way you can see who is sharing your posts and engage with them.
- Use hashtags to draw the attention of your intended audience. Add “#yourhashtag” to the tweet.
- Do not abuse hashtags. Only use them for information relevant to the hashtag’s purpose.
- Don’t use more than two hashtags in a single post. After two, adding more hashtags don’t increase the value of the Tweet. All they accomplish is significantly shortening your available characters for your message.
- Use a Twitter handle that is pertinent and easy to remember. Both your followers and your future self will thank you.
- Create a hashtag for user engagement. For example, the hashtag #selfcaresunday is used to announce things caregivers and people with chronic illness do to take care of themselves on Sunday.
- Keep the messaging positive. Anger, sarcasm, and foul language should not be used at all.
- Twitter arguments can be amusing, but only if you tread carefully. Arguing with people on Twitter is not for beginners and not recommended for businesses.
- Turn off your Twitter notifications when you’re not actively using the account. It is adequate to check Twitter a few times a day. Leaving it on all the time can quickly become distracting and time-consuming.
- Use photos in your marketing posts and article shares. Photo tweets are proven to draw more attention than those with only text.
- Use your Twitter #power to generate leads by keeping your message short and sweet. Don’t hesitate to use less than 140 characters.
- Links take 23 characters and images take 24. Leave space for them when drafting your post. It takes a lot longer to edit an existing post down than to create a reasonably sized one in the first place.
- The remaining 93 characters must leave room for whatever hashtags you wish to use. If it sounds cramped, it is. Make every word pull weight.
- Don’t throw grammar to the wind to shorten your message. If it is difficult to understand, it is unlikely to have a significant amount of user engagement. It also impacts how professional your Tweet appears to your intended audience.
- Create an auto direct message that’s engaging to your user and provides whatever necessary information you would like them to know. If you’re an independent author, this may include your latest published book as an example.
- Provide a link to your website in your profile. It is an easy way to increase your website’s exposure without needing to include the link in every single Tweet.
- Are you an author, blogger, or a member of another category that’s widely recognized? Use #author, #blogger, etc. in your description.
- Choose a cover image that compliments the rest of your page including your photo.
- Upload a photo of yourself, an avatar you use, or something similarly meaningful that identifies you. You want anyone who sees your tweets to recognize your account at a glance.
- “Like” posts that interest you.
- “Retweet” posts you believe will interest your readers. It’s difficult to find new high-quality content to read on the internet. Sharing is caring! If you like something, your followers want to hear about it.
- If you want to comment on the post you’re sharing to your readers, use the “quote” option. Otherwise, retweet the message as is.
- Don’t block people. If you don’t want to hear from them, mute them instead. Blocking automatically unfollows them and forces them to unfollow you. It’s better to keep them as a follower. Mute will keep them out of your Twitter feed.
- To be respected in the Twitter world grow your number of followers. Many people make accounts and most of them never get above about 300 followers. Once you gain multiple thousands of followers, you’ll find your engagement and follow rate increase.
- Engage with your loyal fans. Liking and retweeting their posts will encourage them to continue doing the same with yours.
- Think before you tweet. A bad tweet will cause a rapid loss in followers. Deleting it doesn’t make it go away. Enough deletions have occurred by people second guessing something they’ve regretted posting, that Twitter users have learned to be fast on the screen shot button.
- Tweet at least once a day at minimum. The ideal amount is two to three times per day. Leaving your account idle for days at a time will also cause loss of followers.
- Use one of many online tools available to “unfollow” Twitter users that “unfollow” you.
- Don’t hesitate to re-follow if someone who unfollowed you adds you back to their list.
- Encourage Twitter followers to follow your website or blog.
- Don’t ask Twitter followers to follow you on Facebook. Many of them are on Twitter to get away from Facebook.
- If you’re sharing posts important to you, tweet them at different times of day to increase visibility.
- Don’t be afraid to share something more than once.
- Rotate shared content to avoid sounding like a broken record. Tweets from you or your organization also help to break up the monotony.
- Use one of the various available online tools to analyse the best time of day to tweet to your audience.
- Schedule Tweets to go out automatically over the course of the day so you can concentrate on other tasks while your account stays active. You can set alerts to notify you of specific things as needed like mentions of your Twitter handle or retweets.
- I don’t recommend tweeting advertising or marketing material more than once every two hours. It begins to look like spam, and there’s enough spam already on Twitter without adding more.
- Company accounts can stick to official postings but personal accounts need to appear to have a human behind the keyboard now and again. Send out at least one tweet a day from a real person.
- People frequently block on Twitter. They don’t need a reason. As long as it’s not frequent don’t worry if someone blocks you from time to time. This fact is especially true if you have no idea why they did it.
- If you can’t keep it short, don’t post it to Twitter. There are many other social media sites for longer content. For example, if you need to include (1/2) and (2/2) at the end of your Tweets they’re too long.
- Think of Twitter as a long-term commitment. Building your follower count takes time and patience. It’s OK for the follower count of your handle to ebb and flow.
- Establish a mutual re-tweet relationship with another Twitter account. They get exposure to your audience, and you get exposure to theirs. It’s a win-win for everyone.
- Don’t drink and Tweet.
- Don’t Tweet and drive.
- If someone already owns the Twitter handle you want, go with an entirely new idea. For example, if you want to be @winner then it’s better to take @champion than @winner1. It is unlikely people will remember the one at the end.
- Always check a new hashtag before you use it. You never know what else might be affiliated with it.
- No one can verify your account for you except Twitter. Many people will contact you and offer to do so, for a fee. They’re all a scam.
- Don’t send anyone money, no matter what they offer to do in exchange in Twitter.
- You can’t avoid spammers. Get used to having them around.
- If you want to gain a large follower base it’s important to follow people back when they follow you. The only exception is if you’re so obscenely famous no one cares if you follow them or not.
- There’s no such thing as privacy on Twitter. Don’t share anything you don’t want the whole world to see.
- Follow people back even if they speak a different language. Many individuals in the world understand English quite well even if you don’t understand the language they prefer to speak.
- If you want to know what someone is saying who speaks a language other than English, Google translate does a decent job at helping you figure it out.
- Don’t use Google translate to try and talk to someone in a language you don’t know? It makes a decent number of errors which are more than enough to mangle your message.
- If you think any of these suggestions are incorrect, give your way a try! Twitter is a relatively well-established platform, but there’s always room for innovation in marketing and communication.
- Don’t share Twitter messages to Facebook. They don’t translate over well. In fact, write your shares unique to each media platform for the best results.
- Popularity on Twitter does not translate to fame off of Twitter.
- Don’t let your kids shoulder surf. Twitter has a lot of pornographic landmines.
- Be careful about your Twitter usage. Some people do get addicted to the live feed. Remember to eat, drink, and sleep.
- Have high-quality content to take advantage your Twitter leads. Sharing marketing material on Twitter without proper follow through is like throwing bait in the water without any fishing line attached.
- Look at the hashtag trends. If any are relevant to your content, use that to your advantage.
- Check out your Tweet activity from time to time. Even if you don’t understand what you’re seeing, you won’t learn unless you expose yourself to it.
- Take a peek at your top tweet. Do you know why it’s the “top” Tweet? If you can figure it out, you can improve the performance of your other tweets as well.
- Keep an eye on your engagement numbers. If tons of people see it but no one clicks you may not be achieving your overall goal.
- Now that you’re getting better at using the platform itself, what is your overall aim? Do you want people to click, share, or like?
- If you want someone to do something specific then create a “call to action.” Tell them to do it at the end of your Tweet!
- Now that you’ve gotten an intro to Twitter statistics, check out Twitter Analytics. It is similar to your Tweet activity but with a ton more data. Pay close attention to trends. Numbers that trend upward are more informative than the specific number at that moment. For example, maybe you lost ten followers in a day, but you gained 100 the previous day. That’s still a clear positive trend of 90!
- Use Twitter cards now that you’ve gotten the hang of the platform.
- You can advertise on Twitter!
- Follow all the usual recommendations for a good Tweet to make a good advertisement. Twitter ads are essentially Tweets inserted into your feed by Twitter.
- A call to action is critical with ads. Don’t advertise without one.
- Be careful with creating hashtags for purposes like this. Sometimes they get hijacked, and the overall result is far from what was intended.
- Avoid the Twitter games on your professional account. If you don’t have a personal account and want to play them, create one solely for this purpose.
- Be yourself. Twitter tends to reward genuine feelings and shares by people who are interested in what they’re sending out.
- Stay true to your Twitter account’s purpose. If you want to use Twitter for another purpose, don’t hesitate to create another account.
- Use your phone number to ensure your account is recoverable if it’s compromised.
- Use a secure password, so it doesn’t get compromised in the first place. Use at least one capital letter, one lowercase letter, one symbol, and one number.
- Have fun with it! Twitter is great for networking and socializing. The more you enjoy yourself on the platform, the more genuine you’ll sound to your audience.
Why must follow Twitter Best Practices
It’s important to follow Twitter’s best practices for a number of reasons. One of those reasons is that without these best practices, people won’t be able to find your tweets and won’t be able to become a follower.
If people can’t find you or realize that your niche is a subject that they’re interested in it makes it hard for your business or blog to grow.
You must find your target audience and interest them in ways that they will want to follow you and continue following you once they do.
Twitter Marketing Tips
Make sure that your avatar and bio are Twitter ready
Before you start socializing with people on Twitter, make sure that your profile is set up in a way that people will want to click on it and follow you back. The first step to that is making sure that your avatar is up to par. You can use your branding and logo as your avatar, just make sure that it’s something that will draw attention.
Your branding will want to stand out and be completely clear.
- Use the same tone, colours, images, etc. on your bio that you would on your website.
- You will also want to link back to your landing page or website, so that your followers can easily find your business or blog information.
- Find your target audience
You need to figure out where your target audience or client hangs out.
To do this, search for keywords that identify your niche and find people that are also interested in the same topics.
These people are your potential clients and target audience, so see what they respond to. Also, figure out who the experts in your niche are. Focus on what they’re tweeting, how many retweets they get, and how often they are tweeting.
While copying another user’s tweets is not considered a best practice, learning from their tweeting habits is.
Those with the large following are doing something right, so learn from them and develop a strong strategy to get a large following.
This is something that should definitely be added to your Twitter strategy. If you want to keep your audience engaged and always returning, be sure to tweet regularly. This will keep their interest peaked. If you tweet unforgettable tweets, your brand will become an unforgettable brand. Watch for hashtag trends
Since you are beginning to follow your target audience, take a look at what hashtags are being used for your niche topic. Start using them. By using hashtag trends you will catch the eye of everybody else using that same hashtag. Link all of your social media activity. If you are having some type of giveaway or contest on Twitter, share that with your Facebook page and your email subscribers.
This will let them know, in case they missed it, to get involved with you via Twitter. Some of your followers on other social media platforms may not even realize that yo u’re on Twitter.
By linking them all together you can gain more exposure and increase followers. Work on relationships before trying to sell them something
Before you expect people to just follow you and retweet what you tweeted, or to purchase from you, try to build up relationships with people first.
If you follow someone in your niche that tweets something interesting, retweet it with a comment. Stay professional, classy, and genuinely interested in the people that you want to build a Twitter relationship with.
Here’s an example of building relationships: “a friend of mine had just joined Twitter. She had a blog that got quite a few page views a day, but it had gone stagnant and wasn’t growing.
So she joined Twitter to reach out to a different audience. After configuring her bio and avatar she began searching for the experts in her niche.
What she found was that the people that she had built relationships with on Facebook and through her blog, were completely different people than were on Twitter.
So she began following them and retweeting their powerful posts with lovely comments. One of the lady experts discovered my friend and started retweeting her posts as well.
Within just a couple of months she had close to 10,000 followers. So work on establishing networking relationships first, it’s worth it.”
- Don’t keep tweeting the same tweet
- People want variety. They want to stay actively engaged and there’s nothing worse than seeing the same tweet today that was tweeted yesterday.
That’s a huge turn off for followers, and could cause some of them to actually stop following you.
Digital Marketing Tips for Twitter
Create strong visual tweets
Your audience will have a lot of tweets to look at and sort through. If you want your tweets to stand out to them, make sure they are strong visuals that offer value.
Create videos, slideshows, or images about your niche, not just about your business/blog.
Fun engaging content that adds value to the lives of your audience is specifically what you’re looking for.
Use Twitter Analytics
Twitter Analytics is perfect for viewing stats after you’ve developed a small following.
You can see when your tweets are getting the most traffic, what type of tweets are drawing people, and how many of your followers are engaging with your tweets.
While Twitter isn’t a new social platform, it could be the newest tool that you use for growing your audience.
All that you have to do is follow this Twitter marketing guide to get you there. Before you know it you will have thousands of followers.
There you have it! You’re now a Twitter expert, Congratulations!
Take your new found expertise and conquer the world. Or, at least conquer the Twittersphere.