One of the reports of Internet world stats shows us that 4.2 billion people are online and this data is from 30 June 2018. You can imagine the scope of tapping into this audience. If you can capture a tiny part, it is enough to build a brand, profile or services.
Now you might be wondering how you can explore this section of marketing. The solution of that is an online lead generation. Online lead generation can be done by digital marketing and business owners need to use digital marketing as a key tool to capture the audience. Many digital marketing tools are available online for use. Today in this article we are going to see which tools to use for the online lead generation. Here is a list of top 3 ways to lead generation through digital marketing. These are the most effective ways for online lead generation and they are in no particular order.
Online lead generation by SEO (Search Engine Optimization)
It is one of the key lead generation strategy used by digital marketing professionals. And this can be backed by many surveys done online. SEO ranks first in the strategy list with almost 57% people using this technique for their business to business transactions while it is popular among the 41% businesses when it comes for business to customer.
To generate the leads organically through search engines SEO is the ideal strategy. If your page ranks good in the search results then there are more chances of getting more business. There are many SEO strategies available for the consumer to choose from and one of them is content marketing. Content marketing is said to be the most effective SEO marketing strategy available out there.
Online lead generation through email marketing
In the past decade or so email marketing was fairly popular until some mainstream ideas like SEO and PCC take the lead. But we cannot say that email marketing is dead. It is still one of the key aspects of digital marketing. And some statistics can back that, it is still used heavily on a daily basis.
Email marketing can influence the customer in their buying habits. With many online channels are available to use for the digital information but still, email marketing can influence in the buying patterns of a consumer. It is said that the 83% of customers can buy something if they have sufficient information about the brand. And this can be built using email marketing. So you can easily generate leads through email marketing.
Lead generation by PPC
PPC is one of the strongest tools available out there to help grow your business. PPC stands for pay per click which means you can target a certain audience by enabling advertisements on the search engines and other popular platforms like facebook, and twitter.
Do you know that 72% digital marketing professional finds the PPC more effective anything else? But it takes a lot of effort and money to run the PPC campaigns.