15 SEO Technique for Higher Page Rank
A higher page ranking on Google allows you to get your content in front of a higher number of users.These leads are the best way to spread the word about your site, and it costs nothing!
You can do the same and get a high page ranking on Google for your website.
15 SEO Methods to Boost your Website’s Page Ranking
Create a Unique and Appropriate Title
It should be clear that each page is a separate entity just by looking at the title. If you’re HTML savvy, use the Tag under the tag to indicate the page’s title to search engines in a direct manner.
Similar page names will confuse Google’s crawler, but even more importantly it’ll confuse your readers. For example, if you had two pages about plants but one was for Rose and the other Cucumber you wouldn’t name them both “Plants,” and “Gardening.”
You would call one page “Flowers” and the other “Vegetables” to clearly identify the different information the two pages offer.
Use the “description” Tag and provide a reasonably Detailed Summary of what the Page contains
Google has the option to use these for your pages when it displays them in its Search Engine.
This feature provides you with a unique opportunity to describe your page exactly the way you would like it to be. For example, you might define the “flower” page as, “The best flowers to plant for a low maintenance garden.”
Ensure the structure of your URLs’ is organized to be Human readable and Easy to understand
Re-structure the URLs’ if necessary. In this area, what’s easy for people to read is also typically easy for the search engine crawlers to understand. For example, use domain.com/plants/flowers/ instead of something like domain.com/folder1/pflower.
Make sure the same URL is consistently used to refer to each file
Multiple URLs pointing to the same file can cause a lot of redundancy and confusion. For example, /Images/perennials/flower.jpg might also be accessible via /Images/flowers/perennials/flower.jpg.
You don’t want to use both, nor do you want to keep the same file stored in more than one location.
Simplify the Structure of Website by assigning it on its Homepage
Most people do this by default but if you’re not one of them then consider converting for SEO. Your users will also thank you once they get used to the new structure.
This technique can involve internal links just about anywhere but primarily includes a link to return to the home page as the first content item on the page.
Expect users to remove part of your URL to get to a Higher-level page
Provide a page at that location so your users don’t end up getting a 404 Page Not Found error. Don’t forget to come up with a helpful 404 page. There’s no way to avoid someone landing on it realistically. For example, if you organize your site domain.com/201608/newsfortoday you might create a page at domain.com/201608 that lists all of the news stories that have been published so far in Aug 2016.
Consider both your users and the search engine, and then you realize two separate sitemaps are needed to make both of them happy. The search engine wants an XML formatted sitemap. Your user wants something they can read without a bunch of additional tags for computer parsing. It’s not possible to make both happy. Instead of posting the XML sitemap on the site, submit it directly to Google via their analytics tools.
Offer awesome Information and Services on your site
A good site will create its traffic given enough time. SEO just helps that process go faster.If you have excellent content and anticipate different interpretations of your content, you can use that information to make your users feel like you’re talking directly to them. All this valuable tips to get more score for SEO on getting good page ranking.
Avoid getting dinged with a Penalty
How? Mostly it’s as straightforward as not doing too much of a good thing.Inappropriate overuse of SEO techniques is, unfortunately, common. When you do that, you’re not making your site even better optimized. You’re throwing red flags to the search engines that you might be spam or worse. Focus on things that make logical sense for someone to do with a site or its links. If it seems excessive, it probably is.
Use Anchor Text to its impressive potential
Anchor text is the words you use when you’re making a link on your site.It’s that field where you describe the link, not the one where you put in the actual URL.
Using it explains exactly where you’re sending the user and users like to know where they’re going when they click something. For example, “Dogs” is not nearly as good of an anchor text as “Two Dogs Playing on the Beach.”
Don’t re-format your links
The underline and blue lets people know exactly where the links are, and the purple indicates the reader has already gone to that site. If you remove the formatting from your links or change it, you’ll confuse everyone but yourself. You’ll find your links get clicked on a LOT less if people can’t find them. Just leave it be.
Optimize your Images using ALT
You can do this by using standard formats and providing alternate text for each one. It’s also best to store all of your images in one location. No need to make the crawler (or you) search high and low when you need one. For example, store all of your images in “/Images/” to make them easy to find and access.
Use Heading Text
You wouldn’t write a paper without putting headings on each section and including a table of contents. The table of contents, in this case, is your site map so don’t worry about that, but you need to use heading text to make your content easy to follow and understand.
Have a Mobile site
Tell Google! Make sure Google’s crawler can access the information. For more details and more tips check out Google’s best practices recommendations for SEO.You can learn more and get more insight on how to ensure your theme is responsive.
Follow the above 15 tips and you are guaranteed to see improvement in your search engine rankings. Get your already fantastic website in front of millions of people by implementing each and every one. You won’t believe the difference the changes will make!