10 SEO Tips on Internal and External Link Building
You might have heard of link building provides a huge benefit to your page rank and visibility. It is true the more internal and external links you have to your page the better your page rank will be in general. Before we get into the details, let’s cover some terminology.
- Internal link – A link from your web domain to another place in the same web domain.
- External link – A link from one web domain to a different web domain.
- Page Rank – The algorithm best known for determining the position your domain appears in response to relevant search terms.
- Leads – Referrals to your website.
- Conversion – The frequency with which a visitor to your website performs the action you wanted them to take.
Best Practices for Link Building
How does link building benefits your page rank? Page Rank is the best-known algorithm to determine your site’s importance relative to other sites claiming to contain the same, or similar, information. The higher your page rank, the more web traffic you receive.
The leads coming from the search engine improve your page visibility and provide a lot of value regardless of the preferred action you want users to take once they arrive. PageRank takes into account how many internal and external links lead to your site. The crawler collects this information as it wanders across the web.
This information, combined with information about the sites containing the external links, produces your website’s page rank in the search results.
It sounds easy, isn’t it ? If it’s that straightforward why isn’t everyone doing it ? There are those who try but don’t follow Search Engine Optimization guidelines in the process. Not following SEO guidelines will incur a penalty which will be bad for your site’s page rank. Therefore, please ensure it is followed accordingly.
Listed below are the Ten Tips for Internal and External link building:
- Create a URL structure that’s easy to understand. Consider using real words for your folders and descriptive names for your files and images. URLs show up in search results and can be an effective way to inform the user of the link’s destination. Also, a structure that’s human readable tends to be easier for the crawlers to understand as well.
- Keep your URL structure simple. There is no need to have a file system with ten layers when two or three will do. It might make your job a little harder at first, but it pays off in the long term. If your file names are easy to understand that will also go a long way towards keeping data organized even as they occupy the same folder.
- Provide one version of a URL to reach a document and only one. If this sounds like a weird thing to have, it is. However, it is easy to do it if you’re new to website building. If you would prefer the URL to look different in different places, use hyperlinks. That way you can change the displayed wording but still use a consistent URL to point to the referenced content.
- Center your link structure on your homepage. The home page based structure works better all-around because you then make the homepage easy to navigate back to and suddenly your website is a million times easier to navigate. Search engines expect your page to be structured this way, so it’s less confusing for them as well.
- Don’t want a page to appear in search results or used in your page rankings? Use the “nofollow” attribute in your hyperlink. Google’s search engine won’t touch the link at all.Other search engines may follow, but they won’t include what they discover in your page rank calculation. You can find out more about “nofollow” on Wikipedia.(https://en.wikipedia.org/wiki/Nofollow).
- If you have a mobile version of your site, verify Google bot can access it and that it gets indexed by the search engine. You want your mobile site to show up in search results when someone searches with a cell phone and Google can’t serve your mobile site to users unless they know it exists.
- Increase external links by responsibly promoting your site on a separate blog or through social media. Both blogs and social media platforms open up the opportunity for other users to pick up the content and share it on their websites or accounts. With a lot of skill and a little luck, you might be fortunate enough your content goes viral in Social Media and Google Search and is exposed to billions of readers around the world.
- Don’t take any approach to the extreme. Overdoing almost any optimization of your site may cause your rank to go lower. Search engines take spam seriously, and any link rapidly begins to look like spam when it’s overshared or shared in inappropriate situations.
- Strike a good balance between optimizing for search engines and providing great content to your users. It is wonderful when people can find your site but if it’s optimized so much for search engines but limited on content it defeats the purpose.
- Google and Bing both have a dashboard available for free where you can review crawler information and errors relevant to your site. Google’s tools are at https://analytics.google.com/ and Bing’s are located at www.bing.com/toolbox. Paid services are available, but a lot of information costs nothing. Some of the free information includes broken links and crawler errors which you’re unlikely to catch yourself.
It is hard work to practice top-notch SEO but it’s definitely doable. The more you learn about it, the better of a job you’ll be able to do and the less time it will take. Keep learning and researching and you’ll be an expert in no time. Good luck on your SEO adventure!